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BeJelly
Kelly Raulerson · Fractional COO

Your company is making money. Your structure hasn't caught up.

I set the operating strategy and lead your team through it, so growth stops depending on the founder. For revenue-generating companies scaling from $2M to $10M.

B.
2 exits
A SaaS company and a media business, both sold
20%+
Churn reduction at a SaaS company, through acquisition
36%
Repeat purchase rate at a consumer brand
Kelly Raulerson, Fractional COO
01 · About

I've been the founder, the operator, and the one at the table when the company sold. Now I lead the strategy.

I’ve led operations at a SaaS company through its acquisition, grown a media business to more than a million readers a year and sold it, and today I lead customer success strategy for an eight-figure ARR SaaS platform and serve as Fractional COO for a Shark Tank-featured consumer brand.

That range taught me one thing: companies between $2M and $10M rarely have a talent problem. They have a structure problem. The team is capable, but everything still routes through the founder, roles are blurry, and nobody owns the numbers.

My job is to set the direction, build the leadership structure, and hold the team to the plan. Your team does the work. I make sure they can.

02 · What I Do

Strategy and leadership, so your team can execute

01

Fractional COO

I own the operating strategy and lead your leadership team through it, with a defined mandate and results measured in revenue, margin, and retention.

02

Operations Diagnostic and 90-Day Plan

Stakeholder interviews across your team, a clear read on where revenue is leaking and cost is outpacing growth, and a prioritized plan to fix it.

03

Retention and Revenue Strategy

The customers you already paid for are your cheapest growth. I set the strategy that keeps them and expands them.

04

Leadership and Org Design

Clear roles, real owners, and metrics each leader is accountable for. Build before you cut: the right structure shows you the right people decisions.

03 · Proof

Track record

B.
  • Two exits: a SaaS company and a media business
  • Cut churn more than 20% at a SaaS company through its acquisition
  • Leading customer success strategy for an eight-figure ARR SaaS platform, across US and overseas teams
  • Built a 36% repeat purchase rate on low acquisition cost at a consumer brand
  • Grew a media business to 1M+ readers a year, with major brand partnerships, before selling it
04 · Work

Where I lead

SaaS

Real estate investment platform

Customer success strategy and leadership for an eight-figure ARR platform, accountable for retention, expansion revenue, and conversion.

Consumer brands

Shark Tank-featured CPG brand

Fractional COO: operating strategy, growth direction, and national distribution.

SaaS

Wellness platform (acquired)

Led operations through acquisition, with churn cut more than 20%.

Media

Digital publishing business (sold)

Grew to 1M+ readers a year and built brand partnerships before the sale.

05 · Contact

Let's talk about where the business is stuck.

Tell me what’s slowing growth down. If I’m not the right fit, I’ll say so. Not sure yet? Take the 3-minute assessment first.